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MAGBITE is a leading Japan brand in the world of fishing lures. Their lures are engineered to perfection, imitating natural prey with incredible detail and realism. Anglers trust MAGBITE for its ability to attract a wide variety of fish species. From freshwater to saltwater, MAGBITE lures consistently deliver results. If you're looking to up your fishing game and enjoy success on the water, trust in the quality and performance of MAGBITE lures.